We live in a time when having knowledge of foreign languages; foreign cultures and international adaptation are factors that are becoming more and more important for success in the business world as well as in our private lives. Language is the primary tool for global interconnectedness and a means for competitive advantages of every company and individual. Transnational companies are especially becoming more and more aware of how important global co-ordination is as a source of competitive advantage and language remains as the last obstacle on the journey towards international harmonization. Today, company success especially depends on the quality, the efficiency and the method of communication with partners, consumers and customers. |